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General information and discussion about web design, promotion published by Lycosa Web Services Ltd.

Friday, May 04, 2007

Inspired by StomperNet

As an internet promoter of other businesses, I keep abreast of new developments and tricks to help my customers achieve increased traffic, and therefore sales.

I was interested in some video tutorials from Stomper Net. Much of what they were saying was fairly standard, and one of them talked of traffic generation using the long tail. Investigating large numbers of keyword combinations which bring in small quantities of highly targeted visitors is what this is all about. This is nothing particularly new, but with one exception:

I looked at their test site - www.myweddingfavors.com - and was interested in the Google results.


How did they manage to get Google to list their key product categories in this way? And they are no.1, with a top Google Ad above, which is great.

So I started the investigation...

A quick view source reveals that the index page has a robots 'noindex' meta tag. This is telling the search engine spiders NOT to index this page. It doesn't say 'nofollow', so the sub pages will be indexed. The home page is actually indexed anyway.

I will therefore try to emulate this with a test site. I am going to use one of my dormant sites www.free-mp3-downloads-music.co.uk to test this on.

I will post my findings once I have some...

Bye for now.

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